Mike’s Guitar Parlor

MIKE LONGACRE CREATED ONE OF THE MOST UNIQUE BOUTIQUE GUITAR PARLORS IN THE WORLD. HIS HAND PICKED COLLECTION OF RARE FINDS, GIBSON CUSTOM SHOP PICKS AND HIS OWN CUSTOM BUILT GUITARS ARE TRULY AMAZING. SEVERAL GUITARS ARE SIGNED BY SOME OF THE GREATEST NAMES IN MUSIC INCLUDING ROCK STARS, SINGER SONGWRITERS AND LUTHIERS. MIKE IS ALL ABOUT THE LOCAL COMMUNITY AND CREATING A PLACE WHERE MUSICIANS CAN GATHER, SHARE MUSIC AND PLAY SOME OF THE MOST SAUGHT AFTER VINTAGE CLASSICS TO NEWER CUSTOM MODELS THE PARLOR HAS TO OFFER.

mikesguitarparlor.com

@MIKESGUITAR 140 PIER AVE. HERMOSA BEACH, CA 90254 (310) 426-8895

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COMMUNITY AND MUSIC FIRST

I MET MIKE WHEN HE first OPENED MIKE’S GUITAR PARLOR in 2015. HE SAID “THIS IS MY PERSONAL GUITAR COLLECTION NOW WITH PRICE TAGS.” IT was amazing! I LOOKED AROUND AND SAW HIS pRISTINE 1964 MARTIN D-28. I NEEDED A “NEW” GUITAR for the studio, THOUGHT ABOUT IT FOR A FEW WEEKS, THEN BIT THE BULLET.

MIKE’S ABILITY TO FIX AND SET UP GUITARS WAS QUICK TO SEE. MINE ALWAYS CAME BACK PERFECT. THEN MIKE STARTED TO do CUSTOM BUILDS. HE’S A TALENTED SONGWRITER AND GREAT PLAYER. MUSICIANS STARTED COMING TO HIS SHOP, HANGING OUT. THE COMMUNITY FORMED PRETTY QUICKLY WITH MIKE’S GUITAR PARLOR AT tHE CENTER OF IT. 

2019 Was MY FIRST MAJOR FULL LENGTH ALBUM CALIFORNIA. I HAD A REQUEST TO DO A LIVE STREAMING PERFORMANCE WITH SCENES MEDIA. I CALLED MIKE AND HE SAID “DO IT HERE, MY PLACE IS YOUR PLACE.” 13,000+ VIEWERS WITH A GREAT BACKDROP OF AMAZING GUITARS AND VINTAGE WESTERN CLASSICS, IT WAS PERFECT!

MIKE IS ALL ABOUT THE COMMUNITY AND WHAT HE CAN BRING TOGETHER. SURE HE SELLS AMAZING GUITARS, HE ALSO PROVIDES OPPORTUNITY FOR LOCAL MUSICIANS tO THRIVE WITHIN THE WALLS OF HIS GUITAR PARLOR.

HERMOSA BEACH COMMUNITY PATCHES

LOCAL BOUTIQUE BUSINESSES THAT MAKE HERMOSA BEACH GREAT!

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THE SOUTH BAY MUSIC SCENE

HERMOSA BEACH HAS A LONG HISTORY OF MUSIC AND CULTURE. THE LIGHTHOUSE AT THE PIER IS THE OLDEST JAZZ CLUB IN LOS ANGELES wHERE MILES DAVIS aND cHET bAKER pLAYED. cHET bAKE rECORDED sEVERAL aLBUMS tHERE. JACKSON BROWNE HOSTED THE GUACAMOLE FUND SEVERAL TIMES AT THE HERMOSA BEACH PLAYHOUSE. LOCAL PUNK AND PROGRESSIVE BANDS INCLUDE BLACK FLAG, PENNYWISE AND THE CIRCLE JERKS FORMED IN HERMOSA BEACH. aCTOR aND mUSICIAN JACK BLACK of tENACIOUS D WAS RAISED IN HERMOSA BEACH.

HERMOSA IS A LAID BACK BEACH COMMUNITY THAT EMBRACES THE WESTERN LIFESTYLE OF INDOOR / OUTDOOR LIVING, VOLLEYBALL, SURFING, PADDLE BOARDING, A GREAT STRAND AND A GREEN BELT THAT RUNS THROUGH THE ENTIRE CITY THAT CONNECTS TO MANHATTAN BEACH. THERE ARE GREAT RESTAURANTS, CAFES AND BARS. THE CITY HOSTS A BEACH CONCERT SERIES EVERY SUMMER AS WELL AS MUSIC AND ART fAIRS. SAINT ROCKE IS A GREAT CLUB FOR LOCAL AND TOURING BANDS. THERE IS ALSO THE BEACH LIFE MUSIC FESTIVAL IN NEIGHBORING REDONDO BEACH.